The Length Problem in Streaming

There have been various articles discussing the growing length of albums on streaming platforms recently. I’ve talked about this in a previous blog entry – the rules of how streams are being converted to album are causing artists to release longer albums. Drake is one of the famous representatives of this tactic and now that […]

Trend to Long Term Marketing Campaigns

Musically hosted a very interesting panel at this years by:Larm regarding music marketing campaign trends. Main points were that campaigns cycles are now much longer, they’re working on a global basis, music has to be available on all services immediately and a single might now have more than one impact date. Having to do a lot […]

Rethinking The Album Format

During the last years album sales have continued to decline radically. The BPI just released new numbers in its 2016 report – album sales have dropped from 137.8 million in 2007 to 47.3 million in 2016. This raises the question if albums as a music distribution format are still the best way to go. Many people may […]